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I Have Say - Agenda
Date
Sep 2021
Product:
Agenda campaign for the Ministry of health Israel.
Goal:
reduce the hype of the young audience for smoking.
Strategy:
It's no secret that we humans, attach great importance to social relationships.
Most teenagers report, that they have performed actions they never wanted to perform, only because of social pressure.
Campaign:
We deliver the insight from the positive side of the subject, which amplifies the inner voice that exists in each of us.
We collaborate with the big pop stars by younger's eyes and created catchy and memorable song.
Placement:
X Factor Israel tv show, TikTok top topic, Spotify, Publishers, OOH (Bus stations), Celebs and Influencers, PR.
Results:
5M organic views on TikTok
2M organic views on Instagram
1.5M Youtube views
