Bad Hair Day - Dr Fischer

Product:
Dr Fischer's new hair care series for curly hair.

Goal:
Reach high awareness and encourage ICP experience.

Campaign:
Linked an unstable relationship to the difficulty of caring for curly hair on a daily basis.
Collaborated with the most famous curly girl in Israel, Eden Pines, to show how vulnerable even she is when it comes to her hair.

Placement:
Social Media, Display ads, Communities, Publisher, UGC.

Results:
250K organic views.
Reach 1M impressions
86% average watch time.
6.7% CTR.