Flip Your Feed - Samsung

The product:
The new Samsung Z Flip device launch.

The flow:
With the understanding that the smartphone dictates to countless people their life, self-confidence and by using it they build a digital identity.
We created a campaign supporting the importance of mental health of young people, we promoted the agenda to choose positive content online.
The flip is the action of switching toxic content to positive that makes us uplifting and healthy.

The platforms:
Social media, PR and OOH marketing.

The result:
Over 4 million organic views and thousands of comments.