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B!$%ch Stole My Look - Tivall
Date
Dec 2020
Award winning campaign for 2020 by Meta and Globes as the most innovative campaign. Winner of "Granot" awards in the Creative first community.
Product:
A launch of new vegan burger by "Tivall" The leading brand for vegetarian culinary
Goal:
Reinforce the message - it tastes and smells just like a beef hamburger.
Campaign: Bitch stole my look
How do we explained that it's the same taste, but not exactly the same, without the viewer being able to taste it.
So we decided to steal top Celeb's look by others!
The result is in front of you.
Results:
The campaign was most reminiscent, educated on High Ed marketing.
Out of stock in 7 days.
Top leading topic in Google searches.
More than 300K earned media.
