Urban life - Diesel

Product:
Launching new Diesel's perfume.

Goals:
Promote brand awareness and high volume views.

Campaign:
Bold brand identity by using urban cultures.
Create four pieces of content that enhance a variety of interests - parkour, skateboarding, biking, and music.
Through collaboration with four popular artists, we shared special urban locations throughout Tel Aviv with our audience.

Placement:
Social media, Display ads, Blog

Results:
320K views
3.6% CTR